Leadership as a liaison to innovation


“Leadership is not about the leader, it is about how he or she builds the confidence of everyone else“[1]. In the global environment where companies are acting, it is considered crucial to innovate to develop competitive advantages.
Innovation has an essential role when companies are finding new ideas to survive in the future. Thus, human capital it has to be the forefront of the innovating process. “People must be innovated to innovate”.[2] This paper explains a general idea of how companies can use leaders to develop their human capital in order to reach a higher percentage of different ideas and better understanding of the holistic idea of what innovation involves.
This document encompasses an overview of the importance of knowing thyself for leaders to better understand the people who are working in them. It also compiles how creativity can be improved in order to increase the capability of innovation.


Achieving the real potential of leadership implies managers need to know themselves to make the difference between a good and great performance.[3] Therefore, leaders have to seek coaching, feedback and need to be receptive.[4]
People try mostly to state their strengths and they are very often wrong. That occurs even seeking for weaknesses. It is important because a great performance comes from strengths rather than weakness.[5] Accordingly, feedback is crucial to discover what leaders are good or not at. As an example, writing down expectations before a tough decision will help to compare in the end whether strengths and weaknesses are matched or not.
Feedback not only give a real view of our strong and weak points but also it provides an evidence of the potential lack of knowledge[6]. Through this tool, it is possible to detect what areas should be improved so that, afterwards, leaders can work on them. Similarly, there is a third potential outcome from feedback which is the revelation of manners. Behaviours are the key to building a culture within an organization and essential to teambuilding. Consequently, sharing a culture accepted for every member of the organization enables the team to work together even when there are personal differences.[7]
According to the last explanation, it is relevant to have a look at values as well. Values are the base of any behaviour or assumption.[8] Therefore, the values of the leader as well as of the team have to be matched with the values of the organization in order to perform in the same direction. Once strengths, weaknesses, manners and values are acknowledged, leaders are able to understand others as well as influence on them, which it is quite important when every member of the organization must be in the same direction, at the same level of commitment to achieve goals, in other words, to reach the synergy and, therefore, effectiveness as a result.

Nowadays, innovation is crucial[9] to help the organization to adapt to the global environment as well as to survive in terms of competitiveness. For that reason, it must be developed the ability of innovation. Therefore leaders have to take action through the members of the team to increase the innovation system within the organization.  Innovation relies on three main pillars[10]: Relationships, trust and creativity.
Accordingly, leaders have to consider that every member of the company is valuing. Relationships are based on people within the company and outside such as subordinates, colleagues, suppliers or customers. Knowledge, resources, experience, people are elements that have to be encountered in the process of innovation. Due to that fact, relationship helps to bring opportunities to reach those components to success in innovation. Therefore, leaders must build relationships among the company as well as external trusted people.
Trust is the second main element to consider. In order to build up this trust, the members of the enterprise have to feel they are part of the process which is, interestingly, one of the options to motivate people[11] in companies. Trust is built through the culture:
 “Simple things like saying “please” and “thank you” and knowing a person´s name or asking after her family enable two people to work together whether they like each other or not”.[12]
As a consequence, leaders must build this team culture in order to achieve the required trust to perform successfully in the innovation process. Everyone has to act in the same direction and have the same commitment in order to bring more exchange of ideas, cooperation and more creativity. The sense of contribution produces a higher commitment from employees.
As people need to be handled as individuals, a one-on-one mentoring programme is one the most effective ways to develop soft skills[13]. Leaders by mentoring enable the followers to improve teamwork, motivation, creativity and others skills which bring a greater performance for them and for the organization.


The third pillar for innovation is creativity. Creativity brings endless possibilities in a changing environment where the companies are trading. Therefore, it can be related to the ability to see clearly[14]. Seeing clearly means to be aware what already exits and what may come in the future.
Creativity can be achieved from inside the company, employees, and out of their boundaries. Focusing on employees, it has been chosen for the purpose of this paper two main alternatives to increase the creativity. On one hand, as it has been treated before, there is the improvement of relationships and culture within the organization which enhance people to improve their soft skills to reach greater results in terms of innovation. On the other hand, there is the right side of the brain.
The human brain is composed of two parts, the left and the right one. According to scientists, the right side is in charge of the creativity.[15] The more the right side is used, the clearer will be our sight with a holistic picture of our environment.  Training the right side of the brain it helps people to develop the ability of visualization, in other words, it allows them to experience situations with less uncertainty. Therefore, leaders have to training employees in the way of writing expectations down or devoting time to visualize what may occur whether they make a choice or another. Then, by training the right side, employees are enabled to see beyond the boundaries. In addition, it also nourishes the idea of evaluating strengths and weaknesses by comparing what is expected in the beginning and what is the result at the end.


Amid the global competition that companies have currently to face, innovation is fundamental in gaining new advantages that make the organization more competitive. Therefore, leaders and followers have to be aligned in order to row in the same direction within the company.
By understanding yourself, it is more likely you will understand others. Once leaders have located their strengths and weaknesses, they are in a better position to perform well instead of good in terms of influencing employees to innovate. For the same reason, feedback is an essential element to disclosure a better result.
Accordingly, giving feedback has to be intrinsic in the culture of the organization so that everyone can improve and the communication flows regularly. As mentioned above, the sense of contribution increases the motivation of the human capital which is key factor in bringing about new ideas. Furthermore, there are some other factors that are essential to innovation such as knowledge, technology, and experience, consequently, relationships are needed to reach them. In order to make working the relationship, trust has to be the nuclear base of it. Thus, the communication and the exchange of ideas are encountered. Nevertheless, trusted relationships are not enough to success in innovating. Therefore, people must receive training to move forward with their soft skills. According to the fact, leaders should provide one-on-one mentoring programmes to the employees so that they can perform accordingly to the innovation process.
Finally, creativity plays an essential role within the requiring soft skills for innovating. A suitable environment and culture within organizations and an appropriated training system are fundamental elements to develop creativity for the members of the team which is necessary to bring new products and services as a result from innovation.



Boehle, S. (2009). Millennial mentors. Training, 46(6), 34-36.
Covey, S.R. (2004). The seven habits of highly effective people. London: Simon & Schuster
Drucker, P.F. (1999, March-April). Managing onself. Harvard Business Review, 65-74.
Grant, A. M. (2012). Leading with meaning: Beneficiary contact, prosocial impact, and the performance effects of transformational leadership. Academy of Management Journal, 55(2), 458-476.
Hoyes, M.B. (2014). Seeing clearly- The first tool for leadership/organizational creativity. Journal of Strategic Leadership, 5(1), 59-66.
Kaplan, R.S. (2008). Managing yourself. Harvard Business Review, 45-49.
Moon, T.M. (2014). Mentoring the next generation for innovation in today´s organization. Journal of Strategic Leadership, 5(1), 23-55.
Moss Kanter, R. (2006). How cosmopolitan leaders inspire confidence: A profile of the future. In: Hesselbein, F. & Goldsmith, M. (eds.), The Leader of the Future 2: Visions, Strategies, and Practices for the New Era. 61-70. San Francisco: Jossey-Bass.
Oster, G. (2011). The light prize: Perspectives on Christian innovation. Virginia Beach, VA: Positive Signs Media.
Steers, R.M., Sanchez-Runde, C.J., Nardon, L. (2010). Management across cultures. Challenges and strategies. New York: Cambridge University Press.



[1] Kanter 2006, p. 66.
[2] cf. Oster, 2011, p. 1849, as cited in Moon, 2014, p. 24.
[3] cf. Kaplan, 2008, p. 47.
[4] cf. Kaplan, 2008, p. 46.
[5] cf. Drucker, 1999, p. 66.
[6] cf. Drucker, 1999, p. 66.
[7] cf. Drucker, 1999, p. 67.
[8] cf. Steers et al., 2013, pp. 50-51.
[9] cf. Moon, 2014, pp. 23-24.
[10] cf. Moon, 2014, p. 30.
[11] cf. Grant, 2012, p. 457.
[12] Drucker, 1999, p. 67.
[13] cf. Boehle, 2009, as cited in Moon, 2014, p. 24.

[14] cf. Hoyes, 2014, p. 59.
[15] cf. Covey, 2004, p. 130.

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